The Office of Communications’ Strategic Educational Marketing Department has
developed this Social Media Toolkit to assist school administrators with all aspects of
This toolkit is a one-stop-shop for all questions regarding social media as a marketing
tool in schools. The toolkit will help you navigate the Do’s and Don’ts of social media
and will guide you through the process of setting up accounts as well as tips to
maximize efficiency when using social media. Included in this toolkit are tip sheets,
sample posts, templates, School Board policy information, guidelines and much more.
We hope you will find this information beneficial and use it a reference guide for how to
successfully market your school through social media.